What is Marketing?
"Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
American Marketing Association, August 2004


Why study Marketing?
All firms, regardless of the product or service they supply, whether for profit or not for profit, have to understand the needs of their customers. They also have to serve the needs of their chosen target market in a competitive environment. Marketing is that dynamic and challenging discipline that prepares students to succeed in a competitive fast paced economy.