Dr. Mark Parry is a Professor of Marketing at the UMKC’s Bloch School, where he conducts research and teaches courses on innovation, new product launch strategies, and entrepreneurship. Dr. Parry has published over 30 articles, authored 3 books and won several awards for his research, including the 2005 Excellence in Global Marketing Research Award from the American Marketing Association.
Parry received an M.A. from the University of Texas at Arlington and a Ph.D. in Management Science from the University of Texas at Dallas. He has also carried out teaching/consulting assignments for numerous Fortune 500 companies such as Coca Cola, IBM, AAA South, Carrier Signal and Graphics Controls.
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