Alan Weber is Principal of Data to Strategy Group and an Adjunct Faculty at University of Missouri-Kansas City and Kansas University. He has conducted sessions for The International Institute of Marketing Research, Henry Stewart Conference Studies, Total Technology Training, National Seminars, various regional Direct Marketing Associations and has lectured at NYU. Alan has also trained direct marketers across North America and in England, Mexico, and South America.
He earned an M.B.A from the Bloch School of Business with an emphasis in Direct Marketing and a Bachelor's degree in Industrial Management from the Krannert School of Management at Purdue University. Weber is also the author of the recently released book, Data-Driven Business Models (Thomson-Southwest) and co-author of Event Driven Marketing and Desktop Database