In the 21st century marketing has become a necessary skill to build and maintain any successful business. The objective of this course is to provide participants with an understanding of how to integrate PR methods within the marketing strategy. Some of the key concepts include:

• PR as a marketing tool
• promotions strategy
• channel management
• communication strategy
• marketing research
• brand management

 

 

Managers and executives in non marketing, functional areas who want a fundamental understanding of marketing, to help them drive their organizations to reach their business goals.

Instructor: Sherry D. Gibbs
Class Date(s): December 15, 2011
Class Length: 1 Day
Cost: $495 

Instructor Bio

Sherry Gibbs is spokeswoman for Children's Mercy and is responsible for developing and managing media strategy. Before joining Children's Mercy, Gibbs was Director of Marketing at Harrah's North Kansas City Casino & Hotel and Grand Biloxi Casino, Hotel & Spa. She also has been a Customer Strategy Manager for The New York Times, a Marketing Manager for Time magazine and a Product Manager for Frito-Lay Inc. Gibbs received her M.B.A. in Marketing from Duke University and a Bachelor's degree in Economics from the University of Pennsylvania.

 

 

For group enrollment call (816)235-5439

---

At least ten (10) business days are required to reschedule or cancel any class in order to receive a full refund minus a processing fee of $50. Cancellations made less than ten (10) business days from the class start date are eligible for credit towards future classes but are ineligible for a refund. When rescheduling occurs our policy requires a $50 administrative transaction fee. Any and all fees paid toward classes cancelled by Bloch Executive Education will be promptly refunded or applied to a later class date at the customer's discretion. All registrations will be confirmed within 24 hours of registration date.